Friday, July 3, 2009

Blink by Malcolm Gladwell ****

Blink by Malcolm Gladwell is the second book in his series on how people think and the surprising relationships between subconscious processes and conscious actions. Like his other books, Blink is a anthology of anecdotes (In this case we have an great car salesman, an unfortunate police killing, an successful autistic adult, a woman trombone player, and the Aeron chair, to list a few examples) combined with quasi-scientific analysis that is repeated, summarized, and resummarized throughout. As with many non-fiction best sellers, the book is padded and redundant with the few interesting bits separated by much redundant babble.

However, Malcolm Gladwell delivers an interesting and insightful analysis of the snap decisions we all make in a blink, sometimes to great benefit and other times to ours or someone else's detriment.

Read Outliers by Malcom Gladwell first. If you absolutes love it, get this from the library, you won't want to keep a copy in your library.

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