Saturday, March 30, 2013

Birdseye by Mark Kurlansky ****

Who invented frozen food. NO! Forget that. How was frozen foods even possible in the first place? Frozen food is one of those evolutionary steps that inspires explanations of intelligent design over evolution. Too many things needed to happen at once. In addition to the frozen food itself, freezers need to be installed along the entire food (pun intended) chain, from distribution (trucks, boxcars, warehouses), to stores, to kitchens (both commercial and residential), plus government approval and regulation -frozen food's terrible reputation had to be reversed.

Birdseye by Mark Kurlansky explains how this investment is made while frozen food was thought to be unpalatable and unhealthy. In this case, intelligent design is the answer, and the intelligence is a man named Birdseye.

Mark Kurlansky is a author of fact-filled books for the Google age where people jump from one set of related facts to another until good sense brings them back to the original topic again and again. He describes Birdseye as a curious man (Rocky Mountain spotted fever researcher, fox farmer, taxidermist, hunter, light bulb inventor, plus frozen food), but the joke is that the author is just as curious. If you are also curious, this is the book for you.

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