One the the scariest things about our current round of public shamings is that they are extra-judicial, essential mob run, so the punishment can be arbitrary in target and intensity. The book includes two examples of what were jokes gone bad that destroyed the jokers lives. These cautionary tales lead to the conclusion
this is creating a more conformist, conservative age.(note: to avoid giving a longer life to these unfortunate incidents, I do not repeat the details here.)
I found one of the most interest sections to be about a service that, for a 6-figure fee, will move the Google results for your transgression from page one to page two. One interesting observation was that an individual's transgression not only follows them, but also everyone else with a similar name since
different spelling didn't seem to matter to Google ImagesAll in all this book provides a broad coverage on the subject enjoyable to anyone with interest in gossip and stories of people in trouble, and helpful for anyone who has been caught in the Internet net.