New Think, published in 1967, is an example of an idea succeeding in spite of terrible writing. In New Think, Edward de Bono introduces Lateral Thinking, a concept so prevalent today that few people can imagine a world without it. But here it is. This is the book that lead the way to thinking outside the box, brain storming, and a multitude of popular approaches to creativity and problem solving.
The book is over written and wordy, and occasionally embarrassingly simplistic. Even trying to recall when I read it for the first time in the 60s, I can't decide whether the book reflects the difficulty of presenting ideas that are common today, or whether the book is just terrible.
Regardless, if you can locate a copy, I'd highly recommend it to anyone involved in art or research or life. Skim it just to remember the importance of finding another way to look at daily and cosmic problems.
One Line Proof -
6 months ago